District One Studios established Studio Null as one of the most media-loved premium brands in the US non-alcoholic wine category through brand positioning, PR, affiliate marketing, and a launch event with Our/New York. A strategic, affiliate-backed seeding program combined with category leadership generated recurring Dry January coverage across the New York Times, Forbes, People, and Condé Nast Traveler, building toward an ongoing five-year campaign renewal. The result was a clear point of view in a fast-crowding space.