District One led public relations for New York's Chop Suey Club, positioning the retailer as a destination for Asian design and a cultural hub for the Asian American community. Our strategy secured features exploring Asian American identity and founder Ruoyi Jiang's vision in *HuffPost*, alongside product placements in gift guides from *NBC News*, *The Hollywood Reporter*, and *Architectural Digest*. We also promoted the brand's annual Mid-Autumn Moon Festival and Lunar New Year celebrations, securing event coverage in *Time Out New York* and reaching audiences beyond its Chinatown storefront.