District One Studios served as full-service agency running PR, social, SEO, website, partnerships, and short-form video for Madame Vo and its sister concepts Madame Vo BBQ and Monsieur Vo. Madame Vo BBQ was the first-ever Vietnamese restaurant reviewed by New York Times critic Pete Wells. Our multi-year PR campaign also delivered features on Eater, Vice, and Hodinkee—a personal goal for owners Yen Vo and chef Jimmy Ly. The relationship culminated in the group's first cookbook: D1S developed the proposal, conducted the research, and shepherded it to publication by Abrams, co-authored by D1S founder Dan Q. Dao.