LUNAR Hard Seltzer
LUNAR Hard Seltzer

LUNAR Hard Seltzer

Year

2020 - 2021

Scope

Public Relations

Public Relations

Client

LUNAR Hard Seltzer

Industry

CPG · Beverage

District One led a PR campaign for LUNAR, the pioneering Asian-inspired hard seltzer brand founded by Kevin Wong and Sean Ro. Focusing on its Heritage Line chef collaborations, product launches, and founder thought leadership, the campaign generated a total of more than 40 media placements across Rolling Stone, Bon Appétit, Hypebeast, Eater, Food Network, and VinePair—which named LUNAR its 2022 Next Wave Rising Drinks Brand of the Year.