Year
2020 - 2021
Scope
Client
LUNAR Hard Seltzer
Industry
CPG · Beverage
District One led a PR campaign for LUNAR, the pioneering Asian-inspired hard seltzer brand founded by Kevin Wong and Sean Ro. Focusing on its Heritage Line chef collaborations, product launches, and founder thought leadership, the campaign generated a total of more than 40 media placements across Rolling Stone, Bon Appétit, Hypebeast, Eater, Food Network, and VinePair—which named LUNAR its 2022 Next Wave Rising Drinks Brand of the Year.







